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Emerging Currents Trends Redefining Saudi Arabia's Aftermarket Automotive Accessory (Non-Genuine) Market

1. Rise of Niche Customization and Off-Road Culture: 

A significant trend is the move away from generic accessories towards specialized, high-performance non-genuine parts. Driven by a deeply rooted passion for off-roading and desert adventures, there is surging demand for rugged accessories like specialized suspension kits, protective bull bars, high-intensity LED light bars, and performance engine modifications. This has spurred the growth of specialized workshops focusing exclusively on 4x4 and performance tuning, creating concentrated sales channels for these specific non-genuine products.

1. The "She-Conomy" Driving New Accessory Demand: 

The increasing number of female drivers in the Saudi Arabia aftermarket automotive accessories (non-genuine) market is a transformative force creating entirely new revenue streams. Market analysis indicates women prioritize safety, convenience, and interior aesthetics when purchasing vehicles and accessories. Consequently, a powerful new demand has emerged for non-genuine products like advanced parking sensor kits, blind-spot monitoring systems, high-quality phone mounts, stylish seat covers, and custom interior ambient lighting solutions. This demographic shift is compelling retailers to diversify their product offerings beyond traditional performance-oriented accessories.

1. Democratization of Advanced Automotive Technology: 

Consumers are increasingly seeking to retrofit older vehicles with modern technology, fueling demand for "smart" non-genuine accessories. There is a growing appetite for aftermarket Advanced Driver-Assistance Systems (ADAS), such as lane departure warning and collision avoidance kits, to enhance safety.[9] Furthermore, demand is rising for tech-integrated interior accessories like smart infotainment systems, wireless charging pads, and app-connected diagnostic tools that offer features previously available only in new, high-end models.

Corporate and Commercial Fleets Fueling Volume-Based Accessory Demand

A primary driver shaping demand in the Saudi Arabia aftermarket automotive accessories (non-genuine) market is the aggressive expansion of corporate, leasing, and ride-hailing fleets. These commercial operators are significant bulk purchasers of non-genuine accessories, prioritizing cost-efficiency and durability for high-mileage vehicles. In 2024, the Saudi ride-hailing sector completed 80.5 million trips, a massive operational scale requiring constant vehicle upkeep and functional accessory replacement. The number of registered drivers grew to 332,000 in 2024, representing a huge pool of vehicles needing accessories like phone mounts, seat covers, and floor mats. This includes 22,000 women drivers, a rapidly growing segment. The total income for these drivers surpassed SAR 2 billion in 2024, indicating substantial economic activity within the sector.

The trend in the aftermarket automotive accessories (non-genuine) market extends beyond ride-hailing. Major rental companies are expanding aggressively; Lumi Rental’s fleet, for instance, grew to 24,730 vehicles by early 2024. The company projects its fleet will exceed 35,500 vehicles in 2024. This growth is partly driven by the government's Regional Headquarters Programme, which has already encouraged over 180 multinational companies to set up offices, boosting corporate leasing demand. Tourism is another accelerator, with Saudi Arabia welcoming about 30 million inbound tourists in 2024. A key tourism month in 2024 saw 3.2 million overseas visitors, many of whom rely on rental vehicles. Total tourism spending for 2024 reached approximately SAR 284 billion, supporting the entire mobility ecosystem.

Motorsports and Enthusiast Culture Creating High-Value Niche Accessory Markets

A vibrant and well-funded enthusiast culture is creating powerful demand for performance and aesthetic non-genuine accessories in the Saudi Arabia aftermarket automotive accessories (non-genuine) market. The Kingdom has invested over $6 billion into its sports industry since 2021, with a significant portion benefiting motorsports. High-profile events like the Formula 1 Grand Prix act as major catalysts. The 2025 race is scheduled for April 18-20 in Jeddah, drawing international attention and inspiring local enthusiasts. These events have a proven track record, with nearly half a million visitors attending the Jeddah Grand Prix since its inception. The Dakar Rally is another cornerstone event; the 2025 edition featured 807 competitors across all categories, showcasing extreme vehicle modifications and boosting demand for similar off-road accessories.

This top-tier investment fosters a thriving grassroots scene. A single round of the 2024 Saudi Toyota Time Attack championship in Jeddah attracted over 200 drivers, while another event in the series featured 101 participants. These events directly translate into sales of non-genuine performance parts like custom exhausts, suspension upgrades, and aerodynamic kits. The enthusiast culture is also highly visible at major car shows. The SEVEN Concours 2024 in Riyadh, the largest car festival in the Middle East, attracts over 100,000 visitors annually who come to see more than 1,000 exhibited cars, many heavily modified with aftermarket accessories. The event features a dedicated AUTOWORLD Hall for aftermarket manufacturers and customizers, directly connecting them with a passionate consumer base.

Segmental Analysis 

External Components Drive a Strong Vehicle Personalization Culture in Saudi Arabia

The External Component segment commands a formidable 47.06% share, fundamentally driven by a deep-rooted car culture where vehicles are a statement of personal identity. This has created a robust foundation for the Saudi Arabia aftermarket automotive accessories (non-genuine) market. The pursuit of uniqueness is evident as consumers actively seek cosmetic enhancements like body kits and spoilers. Growth is further amplified by government initiatives like Vision 2030, with over 2 trillion dollars in investments that spurred the approval of more than 1,300 industrial licenses in 2024, increasing the number of commercial vehicles that require functional external modifications. The rapid expansion of e-commerce, with 40,953 registered businesses by late 2024, has also made a vast array of non-genuine accessories more accessible to a wider audience.

• The luxury car market, a key area for high-value external modifications, is projected to reach a value of 6.8 Billion USD by 2033.
• In 2023, over 30,000 light commercial vehicles were fitted with advanced exterior safety features to meet new standards.
• The burgeoning EV market, with around 24,092 units sold in 2024, presents new opportunities for futuristic external styling.

This demand for personalization extends well beyond aesthetics in the aftermarket automotive accessories (non-genuine) market, embedding itself into the commercial sector. The construction of 1,000 new warehouses in 2023 escalated the need for logistics vehicles, which are frequently upfitted with specialized external components. For instance, 3,500 LCVs were modified for cross-border transport and another 5,000 for high-speed delivery services in 2023 alone, modifications that often include exterior aerodynamic and protective parts. A booming tourism sector, which saw a 57% rise in visitor spending, further supports the segment's dominance. The high volume of visitors creates demand for customized rental fleets and tour vehicles designed to make a visual impact.

Four Wheelers Reign Supreme Amidst Off-Road Passion and Economic Expansion

Four Wheelers hold an overwhelming 68.62% share, a testament to their versatility in meeting the demands of both rugged terrain and urban life. Consumer preference is clear, with total light vehicle sales hitting an 8-year peak of 826,580 units in 2024. The popularity of SUVs and trucks is undeniable; in the first half of 2024, the Toyota Land Cruiser sold 7,496 units, while the Toyota Hilux pickup sold 7,310 units in the first quarter. The appeal of these vehicles perfectly aligns with the nation's passion for recreational off-roading, a trend bolstered by 100 million tourists visiting desert destinations. A thriving Saudi Arabia aftermarket automotive accessories (non-genuine) market caters directly to this audience with functional and protective gear.

• The logistics sector is a massive driver, with over 40,000 LCVs modified for delivery purposes in a single year.
• In February 2025 alone, the momentum continued with the registration of 72,388 new light vehicles.
• Leading brands demonstrate the segment's strength, with Toyota selling 51,638 vehicles in just the first quarter of 2024.

The segment’s dominance is also cemented by large-scale economic projects that rely heavily on a robust fleet of four-wheelers. The infrastructure sector’s expansion led to 25,000 LCV modifications in 2023, while the e-commerce boom required another 15,000 modified delivery vehicles. Models like the Isuzu D-Max, which sold 4,953 units in Q1 2024, are workhorses for these industries. With new passenger car sales crossing the 700,000 mark in 2023 and brands continuously introducing popular models like the Nissan Patrol (3,472 sales in H1 2024), the leadership of the four-wheeler segment within the aftermarket automotive accessories (non-genuine) market is secure and poised for continued growth.

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Transformative Investments Fuel Saudi Arabia's Aftermarket Automotive Accessories (Non-Genuine) Market Growth

• PIF's Multi-Billion Dollar Automotive Sector Investment: Saudi Arabia's Public Investment Fund (PIF) has established Tasaru, the National Automotive and Mobility Investment Company. Tasaru is set to execute multiple investments and partnerships, focusing on boosting local manufacturing capabilities, which will directly impact the non-genuine parts and accessories supply chain by fostering a localized ecosystem.
• Al-Dabbagh Group's Acquisition of a Majority Stake in G-Auto: In a significant move within the aftermarket services sector, the Al-Dabbagh Group acquired a majority stake in Geidea’s subsidiary, G-Auto. G-Auto provides digital solutions for the automotive aftermarket, including workshops and spare parts stores, signaling a major push towards the digital transformation of the accessories supply chain.
• Lumi Rental Company's Major Fleet Expansion Investment: Lumi, a leading car rental company, announced a substantial capital investment to grow its fleet to over 35,500 vehicles in 2024. While not a direct acquisition, this massive internal investment in fleet expansion creates a guaranteed, large-volume demand for non-genuine replacement parts and functional accessories in the Saudi Arabia aftermarket automotive accessories (non-genuine) market.
• Ceer's $2 Billion Component Sourcing Agreements: Ceer, the Saudi electric vehicle brand, a joint venture involving PIF, announced it would source components worth nearly $2 billion from international and local suppliers. A portion of these agreements is with tier-2 and tier-3 suppliers who also operate in the aftermarket, strengthening the overall local parts manufacturing base.
• PIF and Pirelli's Joint Venture for a Local Tire Factory: The Public Investment Fund and tire giant Pirelli have entered into a joint venture to establish a tire manufacturing facility in Saudi Arabia with a planned investment of around $550 million. The factory will not only serve OEMs but also aims to capture a significant share of the replacement tire market, a cornerstone of the aftermarket.
• Hyundai Motor's Joint Venture for a Saudi Assembly Plant: Hyundai Motor Co. and PIF signed a joint venture agreement for a highly automated vehicle assembly plant in Saudi Arabia, with a total investment exceeding $500 million. Establishing local assembly will catalyze the growth of a domestic supply chain for parts and accessories to meet localization requirements.
• AutoWorld's Parent Company Secures Major Financing Facility: SEDCO Holding, the parent company of AutoWorld, a prominent automotive leasing and rental firm, secured a SAR 750 million Islamic financing facility. A portion of these funds is allocated for strategic growth, including fleet expansion, which creates direct, large-scale demand for aftermarket products.
• Jadwa Investment's Acquisition in the Automotive Lubricants Sector: Jadwa Investment acquired a majority stake in Gissah for Perfumes and a 35% stake in the automotive lubricants company Petromin Express. Petromin is a major player in the aftermarket services space, and this investment signifies confidence in the continued growth of vehicle maintenance services, which drives parts and accessory sales.
• Saudi Aramco's Investment in Advanced Materials for Automotive: Saudi Aramco, through its subsidiaries, continues to invest heavily in advanced materials like polymers and composites used in manufacturing lighter and more durable automotive components. While not a direct acquisition, this R&D and production investment underpins the future of local non-genuine parts manufacturing.
• Launch of the "Standard Incentives Program" for Industry: Saudi Arabia's Ministry of Industry and Mineral Resources launched a $2.66 billion incentives program in early 2024. The program is designed to attract investment into key industrial sectors, explicitly including automotive manufacturing. This funding mechanism will directly support new and existing factories producing non-genuine parts and accessories.

Top Companies in the Saudi Arabia Aftermarket Automotive Accessories (Non-Genuine) Market

• Petromin Corporation
• Abdul Latif Jameel (ALJ)
• Continental AG
• Denso Corporation
• Harman International
• Hyundai Mobis
• Lear Corporation
• Robert Bosch GmbH
• Samaco Automotive Company
• United Motors Co. Ltd.
• Other Prominent Players

Market Segmentation Overview

By Component

• External Component
  • Racks
  • LED Lights
  • Body Kits
  • Chrome Accessories
  • Covers
  • Alloy Wheels
  • Window Films
  • Helmets
  • Others
• Internal Component
  • Electronic Accessories
    • LCDs
    • Mobile Charger
    • Music/Entertainment System
  • Knobs
  • Communications System
    • GPS System
    • Bluetooth System
• Universal Components
  • Covers
  • Mats
  • Fragrance
  • Central Locking System
  • Dash Kits
  • Others

By Vehicle Type

• Four Wheelers
  • Passenger Cars
  • Commercial Vehicles
  • Heavy Vehicles
• Two-wheeler